A Door County Property MatchMaker
You loved your Door County property, that’s why you bought the home or land, or maybe built a home on a vacant lot. So who is the buyer for your property, now that you’ve decided to sell?
Home buyers are very different than land buyers, each has different needs, wants and criteria. First time home buyers are different than vacation home buyers and different from the buyer who is sizing down. So how to we target the buyer for your property?
That’s where I come in. Matching the buyer with your property. A property matchmaker if you will. What are the various buyer categories?
The Baby Boomer Generation Buyer
The Baby Boomers were born from about 1946 to 1964. They’ve worked hard—they have a strong work ethic, they are self-assured, they are competitive—even in housing, they set goals, the are resourceful, and generally disciplined—which is how they may have accumulated the wealth to own a second home. The second-home Baby Boomer buyer in Door County is looking for more room for visiting family, friends, and of course the grandchildren. They are generally not the fixer-upper type, but in a resale home will be ready to make ascetic changes to fit their needs and tastes. This buyer may have toys—boats, antique cars—so need storage, or they may have hobbies—painting, throwing pots, or train collecting—so need studio space. The Baby Boomer second home buyer has been visiting Door County, maybe since childhood, so they know the towns and villages and have an idea of where they want to settle, and where not. There are plenty of Baby Boomer primary home buyers in Door County too and their needs and wants will pretty much align with the vacation home buyer. This group of buyers might also be the sizing-down buyer. Many of this group communicate efficiently via email and text, but there are some who are hard-and-fast telephone and U.S. Mail.
The Generation X Buyer
The kids born from about 1965 to 1976 are known as Generation X (Gen X). The Gen Xers are independent, resourceful and self-sufficient. This group of buyers will often have a younger family and if they are a vacation home buyer they look to establish roots in Door County for the future generations. This buyer might prefer the busier bay side of the county (Egg Harbor, Fish Creek, Sister Bay) because they are mobile and like some of the amities they might have at home—a variety of restaurants, shopping, beaches, hiking & biking trails, and cultural events. They will often settle though on the lake side too if a great waterfront home is available. The Gen X second home buyer will often be attracted to the condominium home for its carefree maintenance aspect—-who wants to cut the lawn and rake leaves when your taking deserved R&R!! This group of buyers looks for homes online religiously and research individual properties to know their market histories. Like the Baby Boomer, there are plenty of Gen X primary home buyers in Door County. Their needs and wants will be similar to the vacation home buyer, although they will tend more toward single family homes than condominium homes.
The Generation Y Buyer
Generation Y kids were born from about 1977 to 1994. This buyer is tech-savvy, family centered, achievement oriented, crave attention and are all about the bottom line. These youngest buyers may have been vacationing here since childhood, or discovered Door County on an initial getaway and put it in their bucket list as a future home location. They research the web for properties available and what the instant gratification of looking for homes NOW. They are also instant communicators most often preferring a text over a call or email. It will often take five to seven years, maybe more, for this buyer to be in a position to purchase.
The Silent Generation and the Millennial (the loudest generation)
We do have some of the Silent Generation (born about 1925-1945) looking for second homes, or retirement homes here. Their wants are often simpler than the other buyer types, but they did not grow up on the web so more time is needed to help them know what is available to them and to work through the process.
And then we have the Millennials (born from about 1995-2005) and the Generation Z (Gen Z) born through about 1995. These are the youngest buyers and like the Gen Y buyer have a Door County home in their bucket list. If they live and work in Door County they are buying a first time home.
Putting the Puzzle Together
Each of these buyer groups have different needs and wishes and likes. Each has a different time frame and it is important for me, as a Realtor representing your property, to understand those. It is also important for me to not “put them in a box”. The home that might not fit any of the criteria that might apply to that generation might be your home, condo, or piece of land and it might be just right!!
If you are thinking of selling and fall into one of these generational groups, be assured that I will work to understand your needs and wishes and goals, and get you to your goal—a property SOLD. Call me today at 920-493-5472 or email me here. I look forward to hearing from you.
Check out more of my writings…just for sellers…at Selling on HomeInDoorcounty.com
Check out these links If you are a buyer wanting to search for Door County property, or learn more about buying in Door County.